Explainer Videos – An engaging, potent marketing tool

Here at DivineDesign one of the services we provide is creating Explainer Videos for our clients. While the name might seem self-explanatory (no pun intended) many people don’t realize how an explainer video works, or what purpose it serves.

Simply put, an explainer video explains something about your business using a combination of words, pictures, animations, photographs and illustrations, all recorded on video. 

Generally speaking, explainer videos are used to introduce a company to the world via video and the internet (usually on YouTube or their home website) and explain a little about what they do, why they do it, and how what they do can solve a specific problem or need.

The explanation can be about what your particular company does, for example, and how it can help your customers, or about practically anything else you’d like your customers or potential customers to know about what you do and why/how it can help them.

Some companies use explainer videos to show current customers how a service, product or device works. Some explain how to sign up and get started, and some go into details about a particular service, explaining its potential uses and what it’s good for.

The beauty of an explainer video is that it serves more than one purpose, and sometimes several. For example, a fun, engaging and witty explainer video can introduce your business, explain a bit about what you do and show potential customers that your company will be a pleasure to work with and that your team is highly creative.

Using the right combination of media, like brilliant photographs, eye-catching illustrations, a playful, serious, or enlightened voiceover, easy-to-understand animations and more, an explainer video can build an affinity for your business, products and services like almost no other marketing tool can. Even better, once it’s posted online, it will be there 24/7, 7 days a week, 365 days a year, selling for you non-stop (and it never takes coffee breaks or call in sick).

In other words, an explainer video is the perfect marketing and/or sales tool to show the world what your company does and help build and brand your business.

If you have more questions about explainer videos please let us know. We’ll be more than happy to answer them and, when you’re ready, create one for your business, too.


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