If you read our last blog, you know that we’ve made some digital marketing predictions for 2016. But how did we come to these conclusions? In addition to our own experiences, we paid close attention to the trends of 2015 and how they changed over the course of last year. Here are a few tips you can learn for 2016 from last year’s biggest marketing trends:
Mobile-Friendly Content Spans Every Industry: As noted in our previous blog, mobile traffic continues to grow, and advertising should evolve with it. This means that your company should be thinking about mobile when you design more than webpages—including ads, business emails, content pieces and beyond. However, we don’t want to downplay the fact that having a mobile-friendly website is crucial for success.
Every Customer Should be Retargeted with Paid Advertisements: Retargeting customers with ads was important in 2015, and it will continue to be important this year. The process of drawing customers back to your website through PPC ads with custom tracking, retargeting is a great solution for grabbing those customers who almost made a purchase but eventually decided not to—as well as targeting customers you want to come back to your site again and again. Many customers now expect great deals from ads that are targeted directly at them, and they’re embracing them like crazy.
Genuine Effect Content Marketing Will Always be Popular. People want to know learn about products and services without feeling like they’re being pushed into a sale. That’s where informative, engaging content marketing comes into play. Content helps companies build relationships with their readers/customers, and it continues to speak to these individuals across the buyer’s journey.
Be careful, though. It’s important that you don’t lose sight of how your content marketing plans fit into your overall marketing strategy and business goals, or you’ll be producing content that doesn’t have a real purpose.
All of these digital marketing trends speak to a primary customer desire for truth and transparency. Customers want to feel like your brand is something they can really get behind—genuine people with genuine messages/products/ services. Make sure your brand stands for something meaningful, important and emotional to your customers. This will differentiate you from your competitors. For more information about how you can make this idea a reality, contact Divine Design & Marketing.