TC52 Unboxing | Avalon Integration

Divine Design & Marketing had the opportunity to conduct an in-depth video unboxing of Zebra’s TC52 device, a handheld mobile computer made for enterprise use. The video highlights the device’s sleek and durable design, the ease of setting it up, exploring its features and how it works in industries such as retail or logistics. The TC52 unboxing video also demonstrated how the device’s accessories and Android OS pair together to provide a seamless experience in the workplace.

The Challenge

Avalon Integration had acquired the newest Zebra Technologies device, the TC52, and were looking to market it effectively. Despite all of its advanced features including its rugged design and processing capabilities, our clients struggled to reach their target audience and differentiate the product within the market. Their main concern was finding the right strategy to highlight the TC52’s unique value propositions and its high-performing abilities for daily operations. They were seeking a clear and effective marketing strategy to help bridge the divide that they were facing, which is where our video marketing specialists came in to assist.

Planning

Walkthrough

We locate a space within the facility to capture the best angles for the video

Setting Up

Tested lighting within the environment to have the sharpest quality and contrast

Scripts/Speaking Roles

Reviewed the script to verify the copy with our clients and their team

Testing

We set up microphones for the speakers and tested audio signals to ensure clear communications

Shoot Video

Recorded all footage form multi angles in 4K, providing the best resolution available and result for the final product.

Finalize Video

After fully editing and receiving approval from our clients, we posted the video on YouTube and other socials to raise awareness of the newly produced TC52 handheld device.