Fetching Tails Foundation

Fetching Tails Foundation is determined to take dogs out of shelters and into their care to find them a lifetime owner who will love and provide for them. Divine Design & Marketing has worked alongside FTF for many years offering volunteering, marketing services, photography during intake, event planning assistance, etc. FTF came to us for expertise in designing numerous assets for the annual ‘Fetching Formal’. A Fetching Formal, Presented by Divine Design & Marketing is a dog-friendly event featuring an open bar, dinner, and silent auctions.

The Challenge

Fetching Tails Foundation was set to host a black-tie event that would help collect donations for their organization and work to find potential owners for the dogs that they have rescued. With this, our graphic designers came together to create several mockup designs to present our client with that would include their colors and fonts.

Planning

Color Palette & Line Art

Fetching Tails’ original brand colors involve a simple green. Staying with their current branding, our graphic design team wanted to incorporate another green that has a more elegant look and tone. The darker woodland color along with the lighter olive greens not only compliment each other nicely, but also add contrast to the line art concept that our team created. The line art depicts a simplistic design that’s pleasing to the eye. It doesn’t deliver an image that has an “all in your face” look for you to see, rather it brings a subtle and minimalistic concept that is more professional, but artsy.