Joint Civic Committee of Italian Americans (JCCIA)

The Joint Civic Committee of Italian Americans (JCCIA) serves as an organization in the Chicagoland area that focuses on enriching the Italian community through events, educational programs, and activities that highlights tradition and history. The JCCIA held multiple events of the summer in which Divine Design & Marketing was more than happy to assist in designing and printing out informational pieces that would help bring more awareness to the program.

The Challenge

The JCCIA hosts an annual Festa Italiana in Milwaukee, WI that DDM has provided marketing assistance with for numerous years. The information would include what types of foods would be served, locations and times and more general notes to make people aware of. We took it upon ourselves to help them free of charge. With DDM being Italian-Owned we understood the significance of connecting with the JCCIA community and organization!

Planning

Color Palette

Considering we are creating pieces that will be used for an Italian organization, we used the traditional colors from the flag. With that in mind, we decided to also incorporate various foods, wines, and other things that not only make up the event’s overall theme, but the Italian culture. Our designers drafted a piece that is a collaboration of all of these aesthetics and presented our client with the infographics and pamphlets.