Last year, over $3 billion were spent on holiday marketing by retailers alone. Because customers already expect to engage with brands more often between Thanksgiving and Christmas (otherwise known as the Holiday Peak Season), businesses are gifted with nearly four weeks to create a final push to drive up end-of-year sales and brand loyalty. To help you stay ahead of the holiday craze, the creators at Divine Design are sharing tips and hints for creating a successful holiday campaign.
Start the party early
Studies conducted by the National Retail Federation show that nearly 40% of consumers began their holiday shopping as early as Halloween, which means that while Peak Season may not officially begin until Black Friday, your consumers may already be looking for offers one month in advance. With this in mind, a few ways to begin engaging your audience include:
- Creating countdowns – Playing on our desire to be included, countdowns create a sense of adrenaline and excitement which can result in up to 17% more lead conversions.
- Redirecting customers with remarketing ads – While e-commerce continues to reign supreme, shopping cart abandonment continues to challenge businesses as 7 out of 10 shoppers fail to complete transactions. To help lower abandonment rates, remarketing ads can help remind consumers of their current or previous purchases as well as their latest interests.
- Investing in e-mail – Three-quarters of consumers admit to checking their inboxes more often in search of offers, giving you chance to connect with customers digitally while showcasing your brand’s strongest assets.
Answer Their Wishes
More than a third of consumers report feeling stressed during the holidays, which means your content must be all the more tailored and personalized to reach your target audience. In terms of SEO, this requires content to incorporate specific trending keywords to answer the questions your audience may ask. If you are already doing this, then consider taking a step farther by incorporating tonal questions that are picked up by digital assistants (See how, here).
Give, Give & GIVE
The old saying stands true: It’s better to give than to get. That statement is best evidenced in loyalty programs which have increased lead conversions by as much as 50% in different use cases. A few examples of intelligent giving we’ve seen are:
- Cash rebate programs
- Trade-in programs
- Point systems
- Free rewards
- Priority access
Let your inner influencer shine
The use of hashtags can help your content breakthrough specific crowds during urgent moments via social media platforms. Moreover, because most people are extremely busy during this time of year, social media marketing can help deliver quick impactful messaging without overwhelming your audience.
Are your creative juices flowing? Tell us how what holiday marketing plans you’re excited to implement and make the most out of the most wonderful time of the year.