Social media marketing has blossomed into a crucial element in the marketing processes of many businesses—both large and small. It makes sense, though—as there are nearly five billion people who use social media platforms across the globe. Because of that, it is clear that having a prominent presence on all socials is an effective way to connect with both current and prospective customers. No matter your realm of business, utilizing the power of social media is a brilliant way to reach your target audience, elevate your brand, cultivate a loyal customer base, and enhance your revenue. In this blog, we breakdown everything you need to know about social media marketing—including what it is, how it works, best practices, and how to implement them.
What is Social Media Marketing?
For those who don’t know, social media marketing is a kind of digital marketing that leverages social media platforms to promote brands and offerings to a specified target audience. Nowadays, TikTok marketing and LinkedIn marketing are some of the most popular methods of social media marketing. Opposite of popular opinion, it requires a lot more than random posts on your business’ accounts. An effective social media marketing campaign requires sound strategy and planning and utilizes engaging content. Upon creating your business’ profiles, thorough maintenance and optimization will be needed to build results. Then, you’ll want to develop a content schedule that explains what, when, and where you’ll post your content. These posts should include an assortment of text, images, videos, and stories that present your business in a positive light and work to gain a relevant audience.
In addition to distinct, consistent posts, it would be beneficial to respond to comments, likes, and shares to get an idea of your online reputation and potentially build a following. At Divine Design & Marketing, we know how to build a strong brand. So much so, the following are five of the best practices to implement in your social media marketing strategies.
Types of Social Media Marketing
Diverse Content
Without question, diverse content is equally important as your regular content. If you would like to keep your audience immersed, give them a myriad of posts that assist in selling your products or services and positioning your business as a frontrunner in your industry. It would be best to consider a mixture of how-tos, quick tips, polls, questions, contests, announcements, and industry news. Along with that, you should assure that your content is in a variety of deliverables—such as images, videos, live streams, online stores, and much more.
Hashtags
If you are unaware, hashtags are words or keywords that follow the hash symbol and are used within social media posts to allows users to curate topics that interest them. By using hashtags in your posts, you can increase visibility for your #brand.
Analytics
Of course, details are extremely necessary when determining if your social media marketing is successful of not. You won’t be able to do so unless you take advantage of analytics and keep track of data. Luckily, each social media platform has its own analytics capabilities; however, it might also be useful to invest in a social media analytics tool to track all of your platform data in one place. In such a place, you will be able to track clicks, comments, reach, engagement rates, impressions, shares, saves, video views, follower growth over time, reactions, and more.
Converse With Your Audience
It’s important to make sure you avoid the mistake of not conversing with your audience. When doing so, you must keep close a close eye on the kind of users that interact with your content and engage back with them through the aforementioned metrics and pieces of data. To encourage these kinds of back-and-forth interacts, it could be effective to set up polls, live streams, and live questions. At the same time, hosting contests and giveaways could also be beneficial.
Consistency
If you couldn’t tell, each social media platform has its own, unique voice and environment. Despite this, regardless of where you post, your brand and identity must stay the same.
As you can see, it’s easy to understand why so many businesses and marketers use social media to promote their products, interact with customers, and grow their brand. Determining your company’s social media strategy may seem difficult, but with DDM, it’s not. If you’re ready to elevate your business’ online presence and brand’s prominence, reach out to our team of experts at Divine Design & Marketing today.
