We all know that a picture is worth a thousand words, but what about a video? In the digital age of today, implementing video content into your business’ marketing strategy is not only beneficial—but necessary as well. At its core, B2B video marketing for businesses has a uniform purpose—although, it can differ in method of delivery. From animated videos to b-roll footage, this kind of content is invaluable in B2B video marketing. Regardless of the content, video marketing is conducted through social media, websites, and email campaigns.
At Divine Design & Marketing, we recognize the value video can bring to your business. So much so, in this blog, we dive into the top three benefits of video marketing—especially when it comes to attracting new and cultivating repeat customers—to answer the question of “why use video marketing?”.
Benefits of B2B Video Marketing
Unmatched Accessibility
Video marketing can be available to anyone, anywhere, and at anytime. Not only can video content be adaptable and engaging, but it can also be seamlessly consumable on a desktop and on a mobile device. As platforms like YouTube and Facebook continually expand, it’s clear that consumers have a preference for watching videos while on the go. Since 2013, views of mobile videos have increased by over 200%. At the same time, YouTube has stated that the consumption of videos on mobile devices grows by 100% annually. With video content being accessible to anyone, anywhere, it’s clear that it is a pivotal player in marketing strategies to reach a vast number of viewers. In that, as the world becomes more connected, it’s crucial that the content your business creates, and posts, is accessible to a broader audience.
In fact, 90% of consumers today watch videos on their mobile devices. When it comes to grabbing the attention of consumers, mobile devices take the cake. In research conducted by Google, mobile phone users are 4x more likely than desktop viewers and 2x as likely as TV viewers to feel a personal connection with brands that have mobile-friendly video content.
Elevated Conversions
Without question, B2B video marketing can exponentially increase conversion rates. According to the 2020 State of Video Marketing survey conducted by Wyzowl, over 90% of consumers have viewed explainer and tutorial videos to learn more about a service, product, or business. With immersive visuals and pieces of embedded audio, videos can seamlessly capture the attention of viewers who typically would not read large blocks of text. According to WebFX, videos can enhance conversion rates by nearly 90%.
Boosted SEO
Search engines, like Google and YouTube, love video content. Because of that, an elaborate video marketing strategy can significantly affect your search engine rankings. As a matter of fact, research indicates that websites with video content are more that 50x more likely to land on the first page of Google’s search results. This visibility, as a result, can cause a major boost in traffic where potential consumers learn about your business and its offerings. By leveraging keywords that pertain to your industry, you can optimize your videos for search engines’ algorithms—encouraging organic traffic from platforms such as Google, YouTube, TikTok, Facebook, X, and LinkedIn, where consumers continually search for content that is related to their interests. Despite having around 2.5 billion users per month, only 9% of small businesses in the United States use YouTube in their marketing processes. Undeniably, leveraging video-based content can separate you from your competition.
Nowadays, businesses need several things to succeed: perceptive leadership, captivating offerings, superior service, and much more. However, in the overpopulated world of marketing, your business needs a story to differentiate itself. At Divine Design & Marketing, we help you find your story to better position yourself in your industry. If you’re ready to take the leap and deify your marketing strategies with video-based content, reach out to our team of experts today to learn more and get started.
