Mobile Computer Solutions Inc

Mobile Computer Solutions Inc. (MCS) is a leading reseller of Zebra Technologies’ mobile computing solutions. Despite offering cutting-edge products, MCS faced challenges with its outdated website design and poor search engine visibility. Their previous website layout made it difficult for potential customers to navigate and find relevant information, hampering the company’s online growth.

Through our collaboration with Zebra Technologies, Divine Design & Marketing had the opportunity to partner with MCS and provide a comprehensive solution to help them overcome these digital challenges.

The Challenge

MCS struggled with:

Outdated Website Design: The old site lacked visual appeal, modern design standards, and an intuitive user experience (UX).
Low Search Engine Visibility: Their site wasn’t ranking for relevant keywords, leading to low organic traffic.
Limited E-Commerce Functionality: Customers could not easily browse or purchase products online, affecting conversion rates.

Planning

Color Palette and Fonts

For Mobile Computer Solutions Inc., the color palette and typography were carefully selected to reflect both the technological edge and the industry relevance of their warehouse solutions. The primary colors—Blue Zodiac, Jackson’s Purple, and Malibu—were chosen for their professional and modern appeal:

Blue Zodiac conveys reliability and precision, essential traits in warehouse and logistics technology.
Jackson’s Purple adds an innovative, forward-thinking touch, symbolizing cutting-edge solutions.
Malibu introduces balance and approachability, ensuring clarity in communication, especially within the e-commerce platform.

To complement the color scheme, we selected DM Sans as the primary font. Known for its simplicity and legibility, DM Sans brings a clean and modern aesthetic, ideal for a tech-focused brand. The combination of these colors and typography establishes a cohesive, professional look that reflects the core values of Mobile Computer Solutions—trust, innovation, and efficiency.

Blue Zodiac

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Jacksons Purple

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Malibu

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Logo Design & Creation

We wanted the logo to convey both the technical expertise and the industry focus of the business. After careful consideration, the final logo included a bold, modern design incorporating elements that reflect wireless technology and connectivity—core aspects of the business.

The “MCS” symbol features a circular graphic, representing the seamless integration of their solutions, while the tagline, “Making Computing Simple”, perfectly encapsulates the company’s mission to provide streamlined and efficient technology solutions. This design, combined with the selected color palette of Blue Zodiac, Jackson’s Purple, and Malibu, ensures that the logo remains both professional and approachable, aligning with the company’s focus on warehouse and mobile computing solutions.